In the post https://www.nomadicnerd.ca/blog/decoding-the-riddle-why-cant-we-sell, we discussed some common reason why sales targets aren’t achieved. If you read that post, you would likely have noticed the powerful impact leadership can have on sales goals. In some cases, it can be the reason for success or failure.

But what does a good sales leader need to be?

At the helm of every successful organization stands a leader, the architect where talent flourishes, innovation takes flight, and collective efforts converge towards a shared vision of greatness. Leadership is not merely a position of authority; it is an art, a science, and a driving force that propels organizations from mediocrity to extraordinary heights. Effective leaders cultivate an environment where the organization consistently outperforms its rivals.

On the flip side. When leadership fails, the effects to the organizations can be detrimental and at times, impossible to come back from. So in this post, I’m going to explore what impacts an effect leader can have, what tools they will need in order to become effective, and the outcomes if leaders do not have the skills or desires to become effective. Let’s go!